REBRAND VISUAL IDENTITY: FEATURISTIC FILMS
Refreshed branding system for Featuristic Films, as they expand the company into producing entertainment for television and stage.
The system required a logo to work across all three separate producing arms of the company, whilst uniting them in a shared identity.
Working closely with the three senior stakeholders of the company I developed a monogrammatic letter "F" with clean lines, and set at a dynamic angle. The three departments of the company were each represented by a single monogram with identifying colour: gold for the film division, red for the television division and teal for the stage division. The F's were then stacked behind each other in a triple F sandwich.
I created a bespoke colour palette to reinforce and project the brand values of the company.
A new set of typefaces was chosen for impact and contrast across digital and print media.
As well as these key elements, I created a series of additional branding elements to include a company pattern, angled containers, flashes and corners to accompany the system for a versatile, forward-facing identity.
The resulting branding guidelines included example layout and spreads to inspire brand system usage across the company.